Car Wrap for AWS re:Invent
Fleet vehicle wraps creating mobile brand presence throughout Las Vegas during AWS re:Invent. Part of a comprehensive brand experience campaign that included out-of-home media, booth design, and event signage.
Challenge
Designing for unconventional curved surfaces while maintaining brand integrity and readability. Ensuring the vehicle wraps worked cohesively with the broader campaign visual system, creating a unified brand experience from street-level to conference floor.
Approach
Created bold, simplified graphics that work across different vehicle types and viewing angles. Designed the wraps to complement the OOH media and booth design, ensuring visual consistency across all campaign touchpoints while optimizing for the unique challenges of vehicle surfaces.
Outcome
Fleet of wrapped vehicles became a memorable mobile brand presence on the Las Vegas strip, extending the campaign reach beyond static locations and creating additional touchpoints throughout the city during the event.
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Related Projects
The vehicle wraps were part of a larger comprehensive brand presence campaign for AWS re:Invent, which included out-of-home media, booth design, and animated content.
AWS re:Invent 2023
Comprehensive brand presence for AWS re:Invent, spanning out-of-home media, booth design, and event signage across Las Vegas. The goal was to create a bold, cohesive brand experience that stood out at one of the largest and most competitive tech conferences in the world.