AWS re:Invent 2023
Comprehensive brand presence for AWS re:Invent, spanning out-of-home media, booth design, and event signage across Las Vegas. The goal was to create a bold, cohesive brand experience that stood out at one of the largest and most competitive tech conferences in the world.
Challenge
AWS re:Invent brings together thousands of technology brands competing for attention across the city and on the conference floor. The challenge was to stand out at scale while maintaining a clear, consistent brand experience across many formats, from massive billboards to close-up booth interactions.
Approach
Developed a bold, flexible visual system built for quick recognition and clarity at scale. Explored multiple OOH design directions to test visual hierarchy, messaging, and impact in high-traffic environments throughout Las Vegas. In parallel, explored several booth design concepts, evaluating each for visibility, flow, and brand expression. The final direction connected the outdoor campaign and the booth experience into a single visual language. Every element was designed to work together, guiding attendees from city-wide awareness to on-site engagement. I also storyboarded and designed animated content for the booth's hanging LED cubes and media wall, collaborating with an agency partner on animation production to bring the space to life.
Outcome
The campaign created a strong, highly visible presence throughout Las Vegas and on the conference floor. The cohesive design system helped reinforce brand recognition, drive booth engagement, and create a memorable experience from first impression to final interaction.
OOH Design Concepts
Two distinct design directions developed for the out-of-home campaign, testing visual hierarchy, messaging clarity, and impact at scale. Each concept was evaluated for visibility in high-traffic Las Vegas environments while maintaining strong brand consistency.
Design option 1
Design option 2
Booth Design Concepts
Three booth design concepts explored different approaches to spatial layout, visual hierarchy, and attendee flow. Each concept was evaluated for visibility, engagement, and how well it connected to the outdoor OOH campaign.
Design option 1
Design option 2
Design option 3
Booth Animations
Animated content created for hanging LED cubes and the booth media wall. I storyboarded the animations and designed all graphics, collaborating with an agency partner on production to create dynamic, engaging motion that brought the booth environment to life.
LED Media Wall Storyboard
LED Cubes Animation
Cubes Mockup
Gallery
Related Projects
As part of the comprehensive AWS re:Invent campaign, I also designed the vehicle wraps that created mobile brand presence throughout Las Vegas.
Car Wrap for AWS re:Invent
Fleet vehicle wraps creating mobile brand presence throughout Las Vegas during AWS re:Invent. Part of a comprehensive brand experience campaign that included out-of-home media, booth design, and event signage.