Cyber Incident Response Simulator
A hands-on, gamified simulator that lets prospects and customers experience how ransomware attacks unfold and test their incident response under pressure. Two design versions—tablet and mobile—alongside desktop for events and web. The experience demonstrates how Cohesity strengthens response and recovery—from identification and containment to eradication and recovery—for security and IT operations audiences.
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Campaign Goal
Help prospects and customers understand how ransomware attacks unfold and how their response under pressure impacts recovery. Demonstrate how Cohesity strengthens incident response and recovery. Support security operations, IT operations, campaign use, events (including offline), and sales enablement.
Challenge
Translate a complex incident response workflow into a clear, engaging, gamified experience that works for security and IT audiences on desktop and mobile—and optionally without internet at events.
Approach
Created wireframes and UI designs for the full simulator flow: start screen, incident command and multi-stage gameplay (Identify, Contain, Eradicate, Recover, Lessons Learned), post-game report, and mobile-optimized views. Designed a separate mobile experience tailored to smaller screens and touch, while keeping the desktop version immersive for event kiosks and cohesity.com.
Outcome
The simulator launched as a core interactive asset in the cyber resilience campaign, used on cohesity.com and at in-person events to help audiences understand ransomware response and Cohesity’s role in recovery.
Gallery
Two design versions: tablet and mobile, plus desktop for events and web.
Start Screen
Gamified entry point: players step into the simulator and put their incident response skills to the test under pressure.
Mobile Simulator
Dedicated mobile UI designed for smaller screens and touch—same flow, optimized for on-the-go use.
Desktop Simulator
Immersive desktop experience for event kiosks and cohesity.com: multi-stage gameplay from Identify through Recover and Lessons Learned.
Wireframes
UX and structure: start screen, incident command tab view, post-game report, and mobile views.
Related Projects
The simulator launched as a core interactive asset in the cyber resilience campaign. Explore the Resilience Everywhere campaign for the full brand story and multi-channel creative.
Resilience Everywhere 2025
Global brand campaign launch for enterprise data security, bringing a bold, human-centered brand story to life across digital and physical touchpoints. The campaign introduced a clear, confident visual language to position the brand as a trusted advisor in cyber resilience.