AWS re:Invent — Booth Design
Conference booth design and environmental graphics for AWS re:Invent — spatial layout, brand expression, and animated LED content that brought the Cohesity presence to life on the show floor.
Challenge
Stand out on a crowded conference floor while creating clear attendee flow, strong sightlines, and a booth experience that connected to the city-wide OOH campaign.
Approach
Explored multiple booth concepts, evaluating visibility, flow, and brand expression. Connected the final booth design to the outdoor campaign visual language. Storyboarded and designed animated content for hanging LED cubes and the media wall to add motion and energy to the space.
Outcome
A cohesive, high-visibility booth that reinforced brand recognition, supported engagement, and delivered a memorable on-site experience from first glance to final interaction.
Booth Design Concepts
Three booth design concepts explored different approaches to spatial layout, visual hierarchy, and attendee flow. Each concept was evaluated for visibility, engagement, and how well it connected to the outdoor OOH campaign.
Design option 1
Design option 2
Design option 3
Booth Animations
Animated content created for hanging LED cubes and the booth media wall. I storyboarded the animations and designed all graphics, collaborating with an agency partner on production to create dynamic, engaging motion that brought the booth environment to life.
LED Media Wall Storyboard
LED Cubes Animation
Cubes Mockup
Gallery
Related Projects
Part of a unified AWS re:Invent 2023 campaign — the booth connected to out-of-home media and vehicle wraps through a single visual language.
AWS re:Invent — Out-of-Home
Out-of-home media for AWS re:Invent across Las Vegas — billboards and high-traffic placements designed for bold visibility and instant brand recognition at city scale.
AWS re:Invent — Car Wrap
Fleet vehicle wraps creating mobile brand presence throughout Las Vegas during AWS re:Invent 2023. Part of a coordinated campaign that included out-of-home media and booth design.