AWS re:Invent — Out-of-Home
Out-of-home media for AWS re:Invent across Las Vegas — billboards and high-traffic placements designed for bold visibility and instant brand recognition at city scale.
Challenge
Thousands of tech brands compete for attention across Las Vegas during re:Invent. OOH had to cut through at massive scale while staying legible, on-brand, and connected to the on-site booth experience.
Approach
Developed a bold, flexible visual system built for quick recognition at distance. Explored multiple OOH design directions to test messaging, hierarchy, and impact in high-traffic environments. The final direction extended seamlessly to booth design, vehicle wraps, and event signage as part of one coordinated campaign.
Outcome
Highly visible OOH presence across Las Vegas that reinforced brand recognition and drove awareness ahead of on-site booth engagement.
OOH Design Concepts
Two distinct design directions developed for the out-of-home campaign, testing visual hierarchy, messaging clarity, and impact at scale. Each concept was evaluated for visibility in high-traffic Las Vegas environments while maintaining strong brand consistency.
Design option 1
Design option 2
Gallery
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