AWS re:Invent — Car Wrap
Fleet vehicle wraps creating mobile brand presence throughout Las Vegas during AWS re:Invent 2023. Part of a coordinated campaign that included out-of-home media and booth design.
Challenge
Designing for unconventional curved surfaces while maintaining brand integrity and readability. Ensuring the vehicle wraps worked cohesively with the broader campaign visual system, creating a unified brand experience from street-level to conference floor.
Approach
Created bold, simplified graphics that work across different vehicle types and viewing angles. Designed the wraps to complement the OOH media and booth design, ensuring visual consistency across all campaign touchpoints while optimizing for the unique challenges of vehicle surfaces.
Outcome
Fleet of wrapped vehicles became a memorable mobile brand presence on the Las Vegas strip, extending the campaign reach beyond static locations and creating additional touchpoints throughout the city during the event.
Gallery
Related Projects
Part of a unified AWS re:Invent 2023 campaign — fleet wraps extended the OOH and booth visual system across Las Vegas.
AWS re:Invent — Out-of-Home
Out-of-home media for AWS re:Invent across Las Vegas — billboards and high-traffic placements designed for bold visibility and instant brand recognition at city scale.
AWS re:Invent — Booth Design
Conference booth design and environmental graphics for AWS re:Invent — spatial layout, brand expression, and animated LED content that brought the Cohesity presence to life on the show floor.