3D Illustration
A 3D illustration system that brings depth and dimension to the Cohesity brand across digital and print touchpoints.
Challenge
Create an ownable 3D visual language for Cohesity—dimensional and modern, but distinct from the generic cybersecurity and cloud illustration common in the category. The graphics needed to feel unmistakably on-brand at every scale, from social tiles to large-format campaign art.
Approach
Explored materials, textures, lighting, and render settings to land on a look that felt unique to Cohesity—beveled forms, gradient surfaces, and subtle digital patterning tied to the rebrand palette. Built a modular icon library around core brand metaphors, then extended it into layered compositions, color variants, motion, and campaign-ready assets for web, events, and marketing.
Outcome
A flexible 3D toolkit adopted across campaigns and digital experiences, strengthening brand recognition with dimensional, memorable visuals.
Visual system
From icons to campaigns
The 3D system scales from individual objects to full compositions and finished marketing assets. Each layer below shows how the same visual language moves from building blocks to in-market deliverables.
Core icon library
A modular set of metaphor-driven 3D objects—security, cloud, resilience, and AI—each built with beveled edges, gradient faces, and a subtle digital texture. The same icons stack into layered hero compositions for web, motion, and campaign key visuals.
Materials & texture explorations
Surface direction for the 3D system—digital pixel patterns, gradient fills, and gloss treatments explored to make the objects feel ownable rather than generic. Flat swatches test raw texture; object studies show how those materials read in three dimensions and on neutral backgrounds.
Campaign & social applications
3D assets applied to real marketing deliverables—blog headers, social cards, partner campaigns, and values content. Layouts pair dimensional graphics with typographic hierarchy for legibility at every format.
Related Projects
Beyond brand illustration, I build interactive 3D experiments—real-time WebGL scenes and playable prototypes that explore motion, interaction, and immersive storytelling.
