Brand Style Guide
Brand refresh and style guide development for Cohesity, created in collaboration with a brand agency. The goal was to evolve the visual identity into something more modern and bold while staying true to the brand's core values and credibility in the cybersecurity space.
Challenge
Evolve the brand without losing trust or recognition. The new identity needed to feel modern and confident while maintaining the company's established values and credibility in a competitive cybersecurity market.
Approach
Worked closely with the agency to develop a complete style guide defining color palettes, typography systems, logo usage, spacing, layouts, and visual patterns. Focused on bold, modern design choices that balanced innovation with brand heritage. The guide was designed to be clear, practical, and easy to use by internal teams and external partners.
Outcome
The refreshed identity positioned Cohesity as a more modern, forward-looking brand with a distinct visual presence. The style guide provided clear, scalable standards that improved consistency across all touchpoints and strengthened brand cohesion.
Gallery
Related Projects
The visual identity and style guide established here were applied across Cohesity campaigns, including the comprehensive brand presence for AWS re:Invent.
AWS re:Invent 2023
Comprehensive brand presence for AWS re:Invent, spanning out-of-home media, booth design, and event signage across Las Vegas. The goal was to create a bold, cohesive brand experience that stood out at one of the largest and most competitive tech conferences in the world.