Brand Style Guide
Brand refresh and style guide development for Cohesity, created in collaboration with a brand agency. The goal was to evolve the visual identity into something more modern and bold while staying true to the brand's core values and credibility in the cybersecurity space.
Challenge
Evolve the brand without losing trust or recognition. The new identity needed to feel modern and confident while maintaining the company's established values and credibility in a competitive cybersecurity market.
Approach
Worked closely with the agency to develop a complete style guide defining color palettes, typography systems, logo usage, spacing, layouts, and visual patterns. Focused on bold, modern design choices that balanced innovation with brand heritage. The guide was designed to be clear, practical, and easy to use by internal teams and external partners.
Outcome
The refreshed identity positioned Cohesity as a more modern, forward-looking brand with a distinct visual presence. The style guide provided clear, scalable standards that improved consistency across all touchpoints and strengthened brand cohesion.
Gallery
Related Projects
The visual identity and style guide established here were applied across Cohesity campaigns, including the AWS re:Invent 2023 event presence.
AWS re:Invent — Out-of-Home
Out-of-home media for AWS re:Invent across Las Vegas — billboards and high-traffic placements designed for bold visibility and instant brand recognition at city scale.
AWS re:Invent — Booth Design
Conference booth design and environmental graphics for AWS re:Invent — spatial layout, brand expression, and animated LED content that brought the Cohesity presence to life on the show floor.